Distinctive lacquers creating product differentiation

Various types of varnishes are used to reduce or accentuate and improve the sturdiness of the specific items on the printed surface. Through the use of various types of varnishes such as glossy, matte or tactile ones among others, we can create packaging with gorgeous visual effects, attracting more consumers and thereby increasing the number of actual purchases.

A matte varnish gives a sophisticated impression with a smooth and structured surface which can simulate the structure of both paper and textile, giving the product a real ‘wow-effect’. This type of varnish also signals luxury and is ideal for premium packaging. The non-reflecting varnish enhances the readability of text-heavy pages and the use of this type of varnish also tends to flatten and soften images.

Gloss varnish can be applied overall or in spot areas with high precision. A gloss varnish increases depth and saturation of the colours used while at the same time improving the image contrast. A glossy varnish is highly reflective as it creates a glare on the surface of the print while at the same time giving the packaging good protection against rub-offs. This type of varnish is typically used for candy bags where the surfaces are matte but the logo and pictures on the packaging are in high gloss.

As the name implies, tactile varnishes have a different feel when touched, such as the feel of rougher fabric, rubber or paper feel. A high-build varnish printed straight onto the product results in a distinctive tactile texture giving gloss embossed effect which further enhances the product. This type of varnish adds a premium feel to the product and can create a compelling aesthetic. The special tactile effect available offers several possibilities to product differentiation.

The digital service expert AR Packaging Digital (former Mediaköket), a part of Flextrus, who got excellent results in the certification process concerning Certified Graphical Production (CGP ISO 12647-2) has a deep understanding and know-how in digital technology, print management, graphical production and tailored web solutions.

The benefits of using digital printing are many. It is less expensive and less time-consuming than producing short runs and doing smaller print-on-demand jobs. It also eliminates the expense of plate-making and setting up the presses, making it easier and less expensive to make last minute changes to a print job or the possibility to print multiple variations.

If you’re interested in digital printing or just want to read more about AR Packaging Digital, please visit: www.ar-digital.com