Brewski's weekday beer with playful labels from Mediaköket!
Being the opposite of a traditional brewing company – Brewski wants to explore and set new limits for what can be done in terms of beer making. With exciting and novel flavours, Brewski challenges the traditional taste of beer. Through playfully created labels with vibrant colours and fun characters, Brewski’s new beer ‘Pineapple unplugged’ is a perfect example of its way of creating a beer that’s more than just the average beer.
Mediaköket, a part of Flextrus, has been a supplier to Brewski since its start in 2013 and always works with great flexibility, innovation combined with an open mindset. All vital elements to Brewski’s continuing success. Mediaköket is an expert in digital printing, a printing process making it possible to print several different label designs in one single run. Smaller print-on-demand jobs and shorter runs together with the immense capacity for variable data like this is what makes digital printing so effective in many ways. Moreover, there is no need for print plates or clichés and setup waste is minimal.
Brewski’s ‘Pineapple unplugged’ comes in seven different labels, each representing one weekday, with and extra touch of bling for Friday and Saturday, utilising the unique EB curing varnish! Digital printing allowed these labels to be printed in one single run.
Staying up-front on innovation is highly important to Brewski in order to be successful, “What’s great about Mediaköket is its great flexibility and approach to innovation. This is also an aspect vital to our success” says Marcus Tybell, Co-founder and partner at Brewski. Tybell points out the great opportunities and endless design options with digital printing and adds “it allows us to create playful labels that work outside of Europe as well”.
“Brewski inspires us to find new and unique ways to lift the label look. The Brewski team is not stuck in ordinary thinking and just like their beer, they always want to differentiate the Brewski brand in new and crazy ways” says Mattias Wikander at Mediaköket.