Madrange, France
Madrange is the leader producer of pâté and deli cooked hams in France.
They wanted to meet growing consumer demands to have carbon footprint information printed on their packs as well as are targeting to replace 100% of their plastic packs with low carbon alternatives. In line with its emphasis, Madrange chose to introduce a new range of products in Flextrus PaperLite
®: the packs clearly different the products on the shelf whilst communicating the environmental aspects. This is because Flextrus PaperLite
® has the look and feel of real paper, comes from renewable sources and the entire PaperLite
®-tray is FSC-certified.